BEAMS X Citizen Bullhead Chronograph 11-48-0713-848

BEAMS & Citizen “Tsumo Chrono” 11-48-0713-848 Quartz Watch

Re-issued/Re-printed watch models are quite popular in today’s watch industries. Over the last couple of years, we often see manufacturers release “NEW” reissue/reprint watch models to commemorate their watch history and success.

18mm Black & Khaki James Bond NATO Strap NATOUS-J02-18BK On Citizen Bullhead Chronograph Quartz Watch

Just last month, Citizen collaborated with BEAMS, a privately-owned Japanese company, known as a pioneer of lifestyle retailing, together released a collaboration Citizen Beams watch. The two parties chose the “Citizen Chronograph Challenge Timer” as the base model.

18mm Quick Release Super Fine Mesh Ban MB1816FYBBK045 on Citizen “Tsumo Chrono” 11-48-0713-848

The Citizen Bullhead Chronograph watch was the company’s first full-size chronograph model that was released back in 1973. The Citizen Bull head was a very popular model during the seventies era, it even appeared in Quentin Tarantino’s film, “Once Upon A Time In Hollywood“, where Brad Pitt was identified wearing the iconic Citizen 8110 Bullhead Chronograph in gold, pair with a brown leather bund strap.

 Brad Pitt‘s vintage gold Citizen 8110A Automatic Bullhead watch in Once Upon A Time In Hollywood 

The pair of push buttons on the 11 and 1 o’clock looks like horns, which in Japanese is called ‘tsuno’, hence the nickname “Tsuno Chrono”.  The watch is available in two colors, gold and silver, both of which are reminiscent of the original colors and designs of the time.

18mm QR Super Fine Gold Mesh Band MB1816FYPFG045

From the smooth streamlined case and the high-contrast design with black colors throughout, you can feel the good old retro-futuristic atmosphere peculiar to the 70’s. In addition to a compact case with a diameter of about 38 mm, it comes with a vintage style slick straight link design watch band, a neat and thin belt is used, so it is attractive to wear comfortably on your wrist. Luminescent paint is applied to the index and hands, making it easier to see in the dark.

The Citizen “Tsumo Chrono” quartz watch is finished with a BEAMS logo at the case back and packaging with nickname “Tsumo Chrono” written on it. Those interested can head over to BEAMS where it retails for ¥28,600 JPY (approximately $250.00 USD).  The Citizen Bullhead Chronograph watch is definitely one of my favorite vintage Japanese chronographs. It definitely has the looks, and the price is well within my price range.

German advertisement for Citizen Bullhead in the 1970s

Specifications / Details
-Drive system: Quartz
-Case diameter: Approx. 38 mm
-Case thickness: Approx. 10 mm
-Lug width: Approx. 18 mm
-Windshield: Crystal glass
-Case-Belt: Stainless steel
-Waterproof: 5 bar waterproof
-Chronograph Function
-24-hour display
-Date display
-28,600YEN

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Written by Sam

Photo by Toni

@strapcode team

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